Content marketing is an essential part of your overall veterinary marketing strategy. Your content, along with search engine optimization (SEO), draws organic traffic to your website from potential clients, which can, in turn, become booked appointments.
Pet owners are always searching online for healthcare information for their pets. They want to learn the best ways to provide for their pets so they can live a healthy, full life. Blogs are the perfect course of action to consolidate all the most valuable information for pet owners.
If you are interested in staying updated on the latest veterinary news and technology and want inspiration for your blog, here are fifteen veterinary blogs you should follow and why you should have your own.
1. American Veterinary Medical Association
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AVMA is a highly well-known vet medical association to advance veterinary medicine and animal care. If you are a professional in the industry, this is your holy grail resource for the most important pet health-related updates. This blog gives information on:
- New tools and technologies
- News about veterinary schools and scholarships
- AVMA initiatives
- Additional support for veterinary students and professionals
2. Veterinary Practice News
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Veterinary Practice News is an excellent resource for veterinarians, vet techs, and nurses who want to stay informed about exclusive vet stories, breakthroughs in veterinary medicine, and technological advances.
This blog also offers countless information on:
- Veterinary news
- Up-and-coming trends within the industry
- New or recalled veterinary products
- Practice management
In addition, there are interviews with all types of vet professionals and personal essays written about their everyday lives.
3. Dr. Andy Roark
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Dr. Andy Roark’s vet blog is more personal and aims to show the humanity of veterinary professionals and their experiences with their teams, pet patients, and owners. The blog posts focus on:
- Veterinary medicine
- The importance of empathy
- Employee morale
- Teamwork
- Good leadership
Many veterinary practices experience burnout, and this blog seeks to help those struggling with depression while also trying to provide excellent pet care. At the end of their shift, it’s important to remember that vet professionals are also people and deserve the same compassion they show animals.
4. I Love Veterinary
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I Love Veterinary is on the more lighthearted side of veterinary healthcare. This blog is excellent for those who are fans of veterinarians and want to spread positivity throughout the community. This blog provides:
- Useful videos
- Educational infographics
- Fun and informational quizzes
- Even more content about pet care
Some of their recent blog content includes the following:
- Walk Your Dog Month –- January
- 6 Non-Prescription Low-Phosphorus Wet Cat Reviews
- Homemade Probiotics for Dogs — Benefits + 7 Recipes
- Should I get a puppy? Take a quiz!
This blog also conducts interviews with industry professionals about different animal topics, as well as webinars and other online events. I Love Veterinary is also great for veterinary enthusiasts who love learning about animal health.
5. VETgirl
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If you are a veterinary professional always looking to learn more, VETgirl offers RACE-approved continued education (CE) for vet professionals. If you subscribe, you’ll have access to hundreds of hours of content. This popular blog is also great for students currently in veterinary school to learn additional information about veterinary care.
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