The Best ways to Promote your YouTube channel Online
Creating a YouTube channel takes a lot of work and effort, and unless you are among one of the very few exceptions, it is very unlikely that you will be successful overnight. In addition to regularly uploading high-quality videos that offer value to your target audience, you’ll also need to focus on marketing your channel.
You can use the Internet to share your content in many places. However, having so many options can quickly become overwhelming. Therefore, it pays to narrow down your choices to where you will get the best return on your time investment.
This article will give you some ideas for promoting your YouTube channel online.
1. Comment on other YouTubers’ videos
No matter what industry you’re in, building relationships is one of the most important skills you can learn. And while you may not think it matters to online content creators, getting to know other YouTubers can increase your channel’s visibility.
If you’re new to YouTube, you can’t expect people on the platform to know who you are right away. However, you can put your name in front of like-minded creators — and become more visible to their audience — by leaving comments on their videos.
Over time, people who watch your main creator’s video may click through to your channel and check out your content. However, you will want to be sure to leave meaningful comments. Share your opinions on the topic and talk about what you liked and didn’t like about his video.
2. Using excerpts from video clips on social networks
The rise of TikTok has led many major social networking platforms to adopt their own forms of short video content. Many channels push content that fits into this category, which has given creators like yourself a great opportunity to build your audience.
If you’ve already created a YouTube video, you have plenty of content you can repurpose for social networking platforms. While TikTok is the go-to for many, Instagram reels are also worth checking out. You can also create short videos on LinkedIn, Facebook and Twitter.
To create vertical videos from a landscape scene, you can use an app like Premiere Pro or Premiere Rush to quickly crop your content. You will have to check the rules for using content that appears on other platforms for each channel, as some do not allow reposting.
3. Use the YouTube Community feature
You probably know all about long and short videos on YouTube, but how much attention have you paid to the community feature of the website?
The community is one of YouTube’s most underrated tools. You can use it to create several types of posts, including statuses that look similar to Facebook and LinkedIn statuses. Moreover, you can add GIFs and still images — as well as create polls and more.
You will have to accumulate at least 500 subscribers to use the YouTube Community tab. Once you have this option, you will have access to it within a week.
4. Make guest appearances on podcasts
Podcasts have become increasingly popular throughout the 21st century, and content of this type allows listeners to learn on the go. Regardless of whether you’re a small YouTuber or you’ve already built a solid subscriber base, podcast guest appearances are an excellent way to reach more people.
If you’ve created a new YouTube channel, you may have to promote your podcasts before they get a chance to be featured. However, the most popular YouTubers probably have several requests each week.
Before appearing on a podcast, prepare and choose one that makes sense from a professional’s perspective. Ideally, you’ll also want to choose a character with a high level of listenership.
5. Share the videos on Twitter
Twitter is an excellent platform for photographers, but any online creator can put the website to good use. The network has made sharing video content more straightforward; All you have to do is upload the file to a tweet and share your thoughts.
You can also share links to your YouTube videos on your Twitter feed. The website search tool offers some advanced options, and using important keywords and hashtags will likely help you reach more viewers.
When using Twitter to share your videos, consider hashtags on accounts relevant to your content. For example, you could hashtag Sony if you’ve reviewed one of the company’s cameras. Doing so may get you retweeted and more attention as a result.
6- Consider using Google Ads
As important as organic growth is to the long-term success of any online content creator, you shouldn’t discount the power of paid advertising. Google Ads has a wide range of advertising tools, and you can use the feature to promote your videos.
Choose the video you want to promote and customize your target audience. We’ve got a step-by-step guide on how to use Google Ads to promote YouTube videos if you’re keen to give it a try.
7. Grow website reach
If you are serious about building an online business, you will probably want to have a dedicated website for your YouTube channel. Doing so allows you to upload different media types, such as blog posts and infographics. Moreover, you will give people an easy way to contact you to discover potential opportunities.
Expanding your website’s reach can have a positive impact on your YouTube channel. Gaining exposure in search engines will inevitably bring more eyes to your website, which — in turn — may result in more clicks to your channel.
8. Check out the subreddits on Reddit
Many YouTubers and online content creators stick to major social media channels. But if you are willing to think outside the box, you can find many platforms with huge potential audiences. Which of course includes Reddit, which receives more than 1 billion visits each month.
On Reddit, you’ll find a subset of just about every topic imaginable. Think about where your target audience is likely to be, and post links to your content there. At worst, you will most likely receive constructive feedback to help you grow.
Check the terms of sub-groups before posting, as some may not allow you to share external or promotional links.
Use these tactics to promote your YouTube channel
Growing your YouTube channel takes a lot of effort, but you’ll find a plethora of places to promote your content online. The rise in short video content has created plenty of opportunities to build a following on social media, and some of the lesser-known platforms offer huge potential.
When promoting your YouTube channel, do your research beforehand to determine where you will find your audience. Then, you will have a better chance of finding the perfect people.